Louise Stone has joined ROAD as a Director. Louise was previously head of healthcare at Lexis PR where she led several large consumer accounts, including the seven-figure Boots contract. Louise has previously had stints at Ketchum Pleon, JCPR and Nexus Communications, working on health and consumer lifestyle accounts including Procter & Gamble, Nestlé, GlaxoSmithKline and Reckitt Benckiser.
ROAD’s focus has traditionally been with pharma clients, which currently include Pfizer, Beiersdorf, SCA International and a recently won brief from Anglian Pharma.
In a newly created director role, Louise will be expanding ROAD’s consumer health business, including our existing client base of over-the-counter, beauty, and food and nutrition clients.
ROAD’s MD Paul Jarman, said ‘One of Louise’s first tasks is to migrate our expertise and digital tools used in the patient engagement programmes we run for pharma clients, into the consumer business.’
Louise added, “In pharma, compliance is obviously key to effective treatment, but it’s an approach that is also highly relevant for consumer brands. Engaged, informed and motivated customers are more likely to use products correctly, achieve better results and recommend the brand.’
Read more @ PR Week – http://tinyurl.com/c2lq5ty