It may feel bleak out there this midwinter, but there is nothing like a business win to help boost ‘that’ Christmas Feeling. ROAD are proud and excited to be working with one of the world’s leading producers of medical diagnostic systems: Esaote.
The firm’s MD for Europe & Benelux at this leading manufacturer of ultrasound devices, Cor van der Flier, explains: “We were impressed with ROAD’s approach to communicating with the stakeholder groups in the NHS, and its understanding of how this might evolve with the emergence of new commissioning groups and the changing health landscape in the UK.”
Louise Stone, a new Director at ROAD, will be heading up the account. Both she and the rest of the team will be doing what ROAD does best – in this case – boosting Esaote’s profile amongst relevant stakeholders during what promises to be a rapidly changing year for primary care.