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It’s Finally Arrived!

Posted by Louise_ROAD in Agency news - (Comments Off)

Our 2012 OTC Marketing Awards in ‘Best OTC PR Campaign for a Non-Medicine’ Category.

In recognition of our work launching Assuredna’s paternity testing kit – and it’s available from Boots – the judges noted the “most challenging brief”, praising the effective and sensitive handling of an emotive and potentially controversial product launch”, namely that of the first UK approved DNA paternity testing kit.

“This campaign made effective use of case studies to outline not just the product, but the credibility of the client.” Judges also highlighted the “support environment set up to guide users through the process”. How nice of them!

So here it is – most ably displayed here by our glamorous models Heather and Rachel on our sunny roof terrace, the certificate will of course be taking pride of place inside the office, out of the way of any impending rain!

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