AffinityDrive© is ROAD’s consultancy tool that creates and directs issues, builds and leads communities, creating advocacy and word-of-mouth for brands and business.

ROAD combines data management software, online tools and a sophisticated communications planning process to create and sustain dialogue with key audiences both on and off-line. AffinityDrive© has been used to create local and global branded communities, patient support programmes and educational programmes for influence groups as diverse as health professionals, beauty advisors and expectant mothers!

Size doesn’t matter! ROAD has created a global community of over 400,000 consumers for an international retail brand as well as a single community of 1,000 patients suffering with a rare blood disorder. The outcome is the same - a reason to engage, continuing dialogue, a better relationship, all leading to a significant commercial return.

For a demonstration please contact paul@roadcommunications.co.uk
Or see a brief case study here