An example of:
Beauty PR / Integration of on and offline resources
Client:
Lumenis
Project:
The weekend facelift.
Objectives
To launch ‘The weekend facelift’ - a fast-heal-time laser treatment for facial rejuvenation, Active FX by Lumenis - the world’s biggest manufacturer of medical lasers.
Strategy
Commissioned a beautifully-shot 10 minute documentary DVD, for order by interested consumers from the website we helped create - www.BeautyOfLight.co.uk.
DVD featured interviews with 3 patients before and after treatment by a top consultant plastic surgeon. Includes interview with the Consultant.
Launched ActiveFX to the health and beauty media in Central London.
Results
Coverage was gained across national newspapers and consumer press including The Sun, The Irish Times and Red – as well as specialist trade press such as Spa World, Aesthetic Medicine, Health & Beauty Salon, Elixir News and Private Health.
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