Objectives
Engage healthcare professionals and seek support for the launch of MiLife - an online weight management and life coaching tool.

Strategy and tactics

• Conduct stakeholder audit which directed an engagement programme with senior representatives of patient groups, professional organisations and highly influential individuals

• Prepare key messages and programme to launch to professional healthcare media

• Launch medical briefing with the UK’s top media medics

• Launch online media campaign with focus on web-TV and social media

• Set-up MiLife case studies and trials for use in media 

Results

Product was well received by HCP’s and professional media leading to a number of trials and further engagement programme. A subsequent programme of full HCP engagement is planned.

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