An example of:
Medical PR
Client:
TENA Men, SCA International
Project:
50+ Better Health for Men
Objectives
A pan-European health awareness campaign to educate urologists, GPs and associated healthcare professionals of the severe quality of life impact incontinence has on men and their partners before, during and following prostate treatment. The outcome of which encourages reassessment of current practices - better advice, better support, better use of specialist men’s incontinence products. Positioning TENA Men as solution provider for male incontinence associated with prostate disease
Strategy and tactics
6 European country research project commissioned by ROAD to examine the social, psychological and health impacts of LUTS (lower urinary tract symptoms) on men and their partners
The LUTS Report, a campaigning ‘white paper’ featuring insights and comment from leading European patient groups, urologists and nurse specialists, including the European Men’s Health Forum, calling for better incontinence advice for men over 50 with prostate disease
Dedicated website hosting information, films and downloads for men and their partners
European affiliate media, stakeholder and web implementation guide
Results
Programme widely implemented across Europe
Relationships forged and issues raised with key medical/political stakeholders and patient advocacy groups
Media coverage
Content available on a key men’s health issue for the first time – fulfilling the health education needs of professionals, prostate patients and their partners
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