Objectives
Align branding, key clinical messages and materials across UTEL’s corporate brand and its growing portfolio of products - beginning with Romdulin, a treatment in Pulmonary Arterial Hypertension, and extending into new treatment areas / delivery mechanisms. Support UTEL’s sales and marketing affiliates across Europe aligning marketing collateral.

Strategy and tactics

Assess existing materials and create:

• Consensus of data and key messages – a new positioning

• Rationalize brand hierarchy across portfolio

• Develop new creative platform

• Create brand expression guide

• Develop new core materials

Results

A clear visual identity for UTEL’s corporate brand and its reorganised portfolio of product brands.

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