An example of:
Medical Communications
Client:
Wyeth/Pfizer
Project:
Re-launch of Wyeth's Haemophilia franchise
Objectives
Improve the market position and overall perception of Wyeth’s UK haemophilia business.
Strategy and tactics
Develop a clear brand identity for Wyeth’s collective haemophilia franchise
Update, rationalise and re-present existing and new data in key review documents
Engage with key opinion leaders to assist in creating resources for new Haemophilia Life website
Launch new website for patients and professionals at events and through network of specialist care centres
Deliver key materials for teams working in specialist centres incl. hospital pharmacies
Results
Both market research and sales figures supported the improved perception of products, commitment, science and service support associated with the Wyeth Haemophilia franchise.
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