 |
<< back
 ROAD Races… Communication Through Sport
 ROAD recently completed its first season in British SuperBikes by supporting the team sponsorship of TENA for Men Honda. The sponsorship aimed to introduce a new brand from TENA to an all male audience, challenging the taboo surrounding issues such as prostate problems and associated loss of bladder control. TENA = “Confidence and Control” was the key message – reaching millions of men through this high profile and unusual sponsorship. Activation included digital PR, WebTV, and charity endorsement, YouTube, print media and events.
|
