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PR that starts an interaction and delivers advocates
For those who have not met us yet, welcome to ROAD. We are a new communications business taking old fashioned but well-meaning PR to its natural next step. We use on-line and off-line media and events to start conversations, then go further than anyone to encourage customer advocacy. Our planning team helps us create great content as platforms to start relationships with clients’ stakeholders and customers. We then apply a boot full of new media tools to engage, educate, entertain, and network with them. Our aim is to create an understanding and appreciation that influences word-of-mouth recommendation.
Why do it? Some clever people at Harvard Business School figured out companies with a high rate of word-of-mouth advocacy grow fast, and those without stagnate or shrink. They found some other interesting stuff too.
- 92%: number of consumers who cite word of mouth as preferred source of information compared to advertising
- 91%: people likely to use a brand recommended by someone who has used it themselves
- 14%:proportion of people who trust advertising information
 
Thanks for reading our newsletter. If any of what you have just read sparks an interest and you want to know more please visit www.roadcommunications.co.uk or email us at info@roadcommunications.co.uk
Paul Jarman, ROAD MD. Drop him a line at paul@roadcommunications.co.uk |
