<< back
New wins
We are very proud to have recently started working with a host of new clients, some start ups, some big corporates, some highly niche – but all focused on creating advocacy through great content and by building planned relationships.
Came and meet them…
ROAD will support GSK in the consumer communication strategy behind its OTC migraine treatment, Imigran Recovery. The product was switched in June 2006 from prescription to pharmacy only status. Imigran Recovery is the only OTC migraine treatment that tackles both the symptoms and the root cause of the migraine itself. Imigran Recovery offers true migraine sufferers a positive way out of migraine.
www.imigranrecovery.co.uk
SCA Hygiene, the personal hygiene specialist is using ROAD to introduce TENA for Men as an extension of its hugely successful female range, TENA Lady. ROAD has supported TENA Lady from launch to its current £45million share of the fempro market
www.tenaformen.co.uk
ROAD recently launched the European offshoot of the hugely successful Arab speaking music and entertainment network co-owned by Saudi Prince Al Waleed and ACKS. The channel plans to go 24/7 in January 2008
www.rotanaeurope.net
CRIPS is the UK’s first wheat and potato baked snack from Marbran. ROAD has created a big personality for the brand as it launches into a category long dominated by the same old super salty fried snacks. ROAD is currently introducing CRIPS to the retail, speciality food and ‘on trade’ prior to a consumer launch.
|
