ROAD launches campaign to find Britain’s Best Family Beaches with NIVEA SUN

With volcanic ash and airline strikes still a threat, more families are choosing to spend their summer holidays on a UK beach.

Based on this insight, ROAD conducted market research on 1500 parents to find out what makes the perfect family beach. With safety coming top, ROAD got to work with the Royal Life Saving Society (RLSS UK) to find the UK’s most family-friendly beaches.

The campaign launched in time for the summer holidays and kicked off with a road show touring the top beaches to present NIVEA SUN Best Beach Flags.

Online and offline content was produced, including a Family Beach Guide to help parent’s have a safer and fun-filled time at the beach.

Click on the link below to hear radio clip for NIVEA SUN.

Radio Pembrokeshire

The Wave 96.4 - Port Eynon Beach

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