Public Relations

It’s got to be relevant, it’s got to be on target, it’s got to be motivating. Most of all it’s got to cut through. We work on and offline to ensure a connection is made with each media and its audience. We aim to be creative but above all we aim to be effective.

Medical Education

ROAD shapes scientific data and key messages through - product reviews, educational slide kits, website content, marketing materials and detail aids. Add a little of our creative magic to the mix and ROAD delivers compelling materials and scientific themes in the best possible format for your audience.

ROAD offers you:

• Advisory boards
• Opinion leader development
• Direct-to-patient communication
• Patient support programmes
• Symposia, exhibitions and road-shows
• CPD accredited training programmes
• Production / lab materials

Campaigns

BPME manages communications campaigns for corporate and government clients. We work with our clients to develop the strategy, and to ensure campaigns are properly managed and delivering an effect on the front line, 24/7 to a core common purpose.

This typically involves managing polling, media, digital and social media, creative processes and events.

We have developed corporate awareness campaigns and public information campaigns for a number of government clients in the region.

Change & internal communications

The pace of change and reform within the public and corporate sector across the region is posing new internal communications challenges for organisations in the Middle East.

Bell Pottinger has a extensive experience advising companies and government departments on handling employee and management communications during major restructuring and change programmes.

Communications capability building

The rapid growth of many companies in the region has created a need to build in-house communications capacity at speed. Bell Pottinger helps clients to develop appropriate organisational structures for the in-house corporate communications function.

This can include advice on departmental organisational structures, drafting job descriptions for new hires, identifying suitable talent for key positions and the use of external agencies.

Corporate design and advertising

Our corporate design and advertising teams have worked on major global advertising campaigns, brand development and literature design projects.

We have produced annual reports for government institutions and regulators, and are used to helping clients make complex strategy documents more accessible.

Our creative teams are comfortable working in both English and Arabic.

Corporate Responsibility

The use of Corporate Responsibility as a means for stakeholder engagement and reputation building is in its infancy in the region, but we are able to offer clients a range of services that include reporting and assurance, strategy and benchmarking, stakeholder engagement, management of environmental risk and community relations. This ensures that Corporate Responsibility activities are able to be quantified and demonstrable, improving their effectiveness as a communications tool.

Crisis Communications

When a crisis breaks, how do you keep ahead of the game, manage the media, minimise negative coverage and inspire confidence in your clients?

We work with clients to help avoid crises in the first place, develop crisis plans and build capability to managing the media in a crisis situation.

We approach crisis planning using our train / test / respond methodology and real-life simulation exercises.